Translating Recruitment Display Ads For the Web

Objectives:

• Maximize the power & utility of the non-print medium
  • Disassemble multi-job ads into one-job ads--Smaller ads serve up faster

  • Retain all essential company information

  • Use a little more typography and layout--help readers get information fast

  • Edit minimal content to reflect many-jobs-to-one-job conversion:
    E.g., "These positions..." becomes  "This position..."

  • Create hyperlinks and mailto links in ads to speed job-seeker response

• Maximize user flexibility
• Minimize user intervention burden--time & effort