Radio Promotion

Triage promotes a very wide spectrum of music. Our projects have included rap, jazz, ambient, avant garde, foreign language music, spoken word, hip hop; there is almost no style of music that we haven't promoted, although 40% of our projects are indie rock/indie pop and another 40% is esoterica/avant garde. We don't limit ourselves to a specific type of music that we promote. As long as we like the music and we think it makes sense for our stations, we will promote it, no matter how difficult the job may be. We bill ourselves as a "reality-based" promotion company, which means that we try to get our records on the radio in reality, not just in the realm of perception. We also try to get real information out of our radio station contacts. For example, if a record isn't doing well at a particular station, we want to note that information as clearly as possible, rather than trying to paint the best face on a bad situation. This way our clients know where they are really liked and also know where they are not. This focus on reality has a lot to do with our most important goals as promoters: getting records exposed to the public and stimulating record sales. For us, hyping the chart is not the #1 priority. Most of our clients are independent labels who must always keep their eye on the bottom line and get the best value for their money, and we aim to do that for them. We tailor an individual plan for each record that we promote. Although there are many similarities for most projects, each one is fully considered on its own and planned for individually. In general, we work with about 250 "core" stations. These are stations which we deem important, viable and somewhat influential in their area. Depending on the goals and resources of a project, we can either increase our promotion base or decrease it. Most of our projects are sent to the station directly from our office, but this is not a required condition in order for us to become involved with a project. However, it is usually easier, cheaper and more effective for the client when we handle the shipping. We provide this service at cost for projects which we are promoting. Everyone at Triage is responsible for certain regions. They act as the sole Triage representative for their regions; that way the promoter gets to know the area better and a stronger relationship is established between Triage and the stations. Every station is called as frequently as is needed to get the job done. For some stations, that means every week, yet for others it means every third week. Sometimes communication is primarily maintained via email. Triage sends out its radio reports on a weekly basis, every Tuesday night. Reports are either faxed, emailed or mailed depending on the preference of the client.

Current Projects Sample Promotion Plan Rates Past Projects Info Sticker Sample Radio Report Triage On The Charts List of Recent Clients List of Major Label Clients List of Indie Label Clients List Foreign Label Clients