Sample Retail Plans

There are really only two different retail plans offered, and both are offered ONLY in conjunction with radio promotion. We do not offer retail marketing by itself.

Plan one involves servicing all of our stores which are relevant for the record, which number roughly 90. They include the best stores in all the major music markets, and include multiple stores in bigger markets such as New York, L.A., San Francisco, Detroit, Chicago, Austin, Atlanta, etc. Unlike radio, however, we do not service stores in Canada.

Plan two is the same program as plan one, except that only 50 (or less) stores are serviced. All the major music markets are included, but some markets will only include one store rather than multiple stores.

The basic program for either plan is as follows:

* service the stores roughly 3-4 weeks following service to radio
* begin tracking the week following shipping to retail
* track record for 10-12 weeks
* provide retail tracking reports every 2-3 weeks