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GOAL
To seek contract-based employment as a Webmaster, Graphic Designer or Production Freelancer with a company that desires to utilize my creative talents.
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WORK EXPERIENCE Tim Brennan Graphic Design June 2000 - Present
Owner/Entrepreneur- Self-run web service, graphic design and production artist freelancer
- Established a business with the guarantee of high-quality results with fast turn-arounds.
- Business is run on weeknights and weekends for approximately 20 hours per week.
- Maintained clients such as Boston College, Gourmet Caterers Inc., Harvard School of Public Health, and local band - Central Basement.
- Designed and implemented new logo for Central Basement, which is used for signage, internet and advertisements.
- Webmaster for Gourmet Caterers, Boston's most prestigious Catering Service.
- Webmaster for Central Basement, which includes constant updating of show dates, logo's, pictures - All of which I personally write in HTML.
- Webmaster for The Harvard School of Public Health's Center for Continuing Professional Education.
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Harvard University December 1999 — Present
Acting Director of Marketing, Marketing & Technology Manager
Create new and innovative marketing pieces through the use of personal knowledge, A/B splits in past campaigns, market analysis, competition analysis and Harvard University historical research.
Design and implement marketing campaign email blasts and direct mail pieces with new direct mail methods such as Business Reply Accounts or odd-sized collateral. Improved direct mail response rates from previous year by 27%.
Integral strategist and "go-to-guy" for planning/advice on new program development and new program implementation. Responsible for launching 4 new marketing campaigns all within a 6 month timeline while maintaining production on the other 40+ programs.
Streamlined the Marketing and Enrollment Departments, which alleviated the need to fill an open staff position and improved enrollment efficiency. This accomplishment yielded the ability to implement a new method of enrollment that could not be previously handled.
Responsible for and direct all Web activities, email initiatives, and enrollment critical incidents.
Direct and manage 3 staff employees all within Marketing/Production and Enrollment.
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Imark Communications February 1998 — December 1999
Marketing Manager
Directed 3rd party vendors, copywriters, graphic designers, printing facilities, data processing facilities and mailhouses.Delivered 100% of projects on time and under budget.
Managed and directed all aspects of marketing production under the Vice President of Marketing.
Investigated and purchased lists for direct mailings and advertisements through list brokers, historical source code data analysis, research and analysis of past events, publication datacards, Simmons Data and SRDS directories. Improved direct mail campaign by 21 % through proper source coding and analysis.
Designed and negotiated specialized barter agreements with industry publications and associations while maintaining sponsorship relations as the main PR contact. Reduced advertising expenses by $160,000 and list rental expenses by $20,000.
Created, maintained and tracked marketing budgets for 14 IT events each year. Identified unique strategies to either reduce expenditures or increase effectiveness of budgeted programs.
Developed, managed and analyzed advertising campaigns for 14 different IT tradeshows each year.
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EDUCATION
Bachelor of Science Degree at Babson College class of 1998
Major — Marketing & Entrepreneurial Studies
Minor — Human Behavior
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SKILLS
Expert Quark XPress designer, Adobe Photoshop, Go Live!, Illustrator, Acrobat, Dreamweaver, MAC OS platforms, Web design, ACEHTML, MS_FTP programs, ZIP Drives, Scanners, Microsoft PC Office 95+, Word, Excel, Powerpoint, Access, File Maker Pro, Goldmine, Web Design, HTML, Novice JAVA scripter, Adobe Acrobat, Distiller, Email, AOL, Eudora Pro
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AWARDS
- 1999 Imark Communications "Best Sense of Humor" Award
- April 2000: Received a salary raise for exceptional work ethic with Harvard University after 4 months of employment
- June 2000: Invited by the Associate Dean and PriceWaterhouseCoopers Dean of Continuing Professional Education to be his guest speaker at local Boston-area "Branding and Direct Mail Strategies" Conferences.
- June 2000: Recommended by the Associate Dean and PriceWaterhouseCoopers Dean of Continuing Professional Education to write and produce periodicals about Direct Mail "Best Practices" and "Innovative Marketing Tactics", which he would publish.
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