Cray Communications, Inc., Copenhagen, Denmark and Annapolis Junction, Maryland is the U.S. operation of Cray Electronics Holdings PLC, a $424 million electronics and communications company headquartered in the U.K. The Danish division develops and manufactures local area networking products and markets them worldwide. The U.S. operation does the same with wide area network products.

Advertising

With nearly 80 percent of its sales outside the United States, Cray Communications had little name identification in its largest potential market.

In fact, it often was confused with Cray Research, the supercomputer maker.

g·m gave Cray Communications immediate recognition with an advertising campaign that featured the comic strip Dilbert, a favorite of engineers.

Result:
Overnight, Cray's leads went from a few dozen to several hundered a month....


Public Relations

We helped establish Cray Communications' expertise by writing and placing articles that describe its technical and marketing strategies...

Case Histories

Case histories that show how leading edge users incorporate Cray Communications products, and...
Intro Articles

Landing new product introductions in visible places in important media.

Collateral

Cray Communications wanted to show prospective customers how its equipment helped integrate data communications solutions. g·m executed a series of case history flyers, from design to interviews, approval and production. Some of them were used again as the basis of application stories we placed in trade publications.