Intellon, Inc., Ocala, Florida, develops technology and products for communication over power lines and wireless media. g·m began working with Intellon months before its first products were introduced. We handled the product launch, followed up with a colorful, informative brochure, wrote and placed a series of technical and tutorial articles, and created Intellon's lead-generating ad.
| Product
Launch
Intellon's audience was limited to electrical engineers who would design its technology into products for smart commercial buildings, home automation, electrical power demand and control, and other low-speed monitoring and control applications. A press tour yielded exactly the coverage Intellon needed to tell the market about its products.
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Collateral
Intellon had to pack a technical description of its products, examples of
how they could be used, and photos of them into one brochure. By breaking the
topics into 2-page spreads and taking care to write it in non-technical
language, g·m gave Intellon a comprehensive yet readable
brochure that met all the company's requirements. |
| Feature
Articles
Intellon had several stories to tell to potential integrators: a technical
story that explains how its proprietary technology can be integrated into local
area networks; how to physically connect Intellon products to, and examples of
how power line and radio frequency communications can be used in the real world.
g·m wrote a number of these articles and place them in
publications that Intellon targeted as essential. Result: |
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Advertising
When Intellon was ready to ship its products, we created a killer, hard-sell
ad that was more successful than Intellon imagined it could be.
Result: |
