"Last year, the makers of Brylcreem in Britain dropped its longstanding 'A little dab'll do ya' slogan for the supposedly more hip 'Control yourself'."

from The Wall Street Journal, December 26, 1995

"Just say no!" Nancy Reagan

   In Control:              Not in Control:
   "Strong and Silent"      "Wild and Crazy Guys"
   The Terminator           Pauly Shore
   Die Hard                 Woody Allen
   Lethal Weapon            Joe Pesci (sometimes)
   Rambo                    Pee Wee Herman
   Rocky                    RuPaul
   "Man of Steel"           Jimmy Olson
   Lone Ranger              Tonto
   Jesus                    Judas