DECEMBER 3, 1997 WORKSHOP RESULTS
The participants of the December 3, 1997 Broadway/Stockton Urban Design Workshop identified key issues, overall objectives and seven overall guiding principles for the planning and revitalization efforts. Participants worked as members of five planning teams that prepared overall summary of top issues, objectives and a conceptual framework plan for the planning area. Overall workshop summary of issues, objectives and principles for revitalization are summarized below. Each team's issues, objectives and concepts are summarized on the following pages.
ISSUES
The planning teams identified 57 issues. The most popular generally fall into four categories of issues:
1. Vacant buildings and sites.
2. The area's blighted image.
3. Lack of code enforcement.
4. Perception of crime by the community.
OBJECTIVES
Participants had a greater variety of objectives. About 68 were identified. They generally feel into three categories:
1. Economic Development
· Enhancing the economic environment
· Attracting new businesses
· Local business and resident economic participation and benefit
2. Social Objectives
· Include programs and participation for youth and families
· Improved communication with community-based organizations
3. Improve the Image
· Stress code enforcement
· Limit undesirable uses
· Improve landscaping, signage and architectural image
· Better transit access and related improvements
PRINCIPLES
Based on the presentation of the teams' planning concepts, the following principles were discussed. An overall emphasis on image enhancement linked these principles together.
1. Increase economic opportunities.
The planning for the area should strive to create and environment that makes economic success possible and creates a variety of employment opportunities.
2. Preserve historic buildings.
The plan should highlight historic landmarks, existing places, and overall character and richness.
3. Improve connections with new investment.
Develop design themes and concepts for pedestrian amenities, signage and infill development that enhances the connection between adjacent commercial areas and commercial areas to neighborhoods.
4. Improve landscaping and streetscaping.
New street trees, lighting, street furniture and signage should be included in the investment strategy for the Broadway and Stockton Boulevard areas.
5. Design streetscape and development for enhanced transit usage and pedestrian comfort.
New public and private investment should provide pedestrian amenities, provide for bicycles and improve access to transit in the Broadway and Stockton Boulevard corridors.
6. Attract new businesses.
The planning should assume new businesses will be attracted that better meet the neighborhoods' needs, reuse existing buildings and act as catalyst for attracting other retailers.
7. Provide for cultural and entertainment uses.
The planning should identify opportunities for cultural and entertainment uses such as cinemas, theaters, social clubs and related entertainment.
Planning Teams Summaries
Over 80 persons participated in an interactive workshop as part of the Broadway/Stockton Urban Design Plan Process. They worked as members of five planning teams that discussed the most important issues facing the area, planning objectives and concepts for improving the Broadway/Stockton areas.
Team 1
Team 1's planning emphasized the importance of making stronger connections to the neighborhoods and improving the image streets linking Broadway and Stockton Boulevards to Highway 99. They propose improvements to Martin Luther King, Fruitridge, Lemon Hill and 47th Avenue as linkage streets. Other key improvements included landscaping and sidewalks on Stockton Boulevard. Key gateway locations are proposed for Broadway/Alhambra, Stockton/Broadway, Stockton/21st Avenue, and Stockton/47th Avenue. Intersection enhancements should be done at Broadway/Martin Luther King, Broadway/Stockton, Stockton/14th Avenue, and Stockton/21st Avenue. Commercial focal points are to be at Broadway/34th, Broadway/36th, Stockton/Fruitridge, and Stockton/Lemon Hill. Team 1 also emphasized the importance of civic and cultural facilities. These included a cultural/science center at Broadway/34th mixed in with entertainment and a new library nearby. East Broadway was proposed to become a residential mixed use street. Team 1 felt architectural landmarks are important.
Team 2
Team 2's overall emphasis was on image enhancement efforts that improved safety and made the area more attractive and cultural activities. Key gateways are proposed at Broadway/Alhambra, Broadway/Martin Luther King, Broadway/Stockton, Stockton/V Street, and Stockton/Fruitridge. Key intersection improvements would take place at Stockton/Alhambra, Broadway/34th, Broadway/Martin Luther King, Broadway/Stockton, and Stockton/14th Avenue. Commercial focal points would be located at Broadway/36th, East Broadway, the Colonial Theater on Stockton, around the Kmart on Stockton, and Stockton/47th Avenue. Streetscape improvements are proposed for Stockton Boulevard north of Fruitridge and all of Broadway Boulevard. In addition, Team 2 added improvements south of Broadway on Martin Luther King. Finally, Team 2 proposed cultural facilities and programs on Broadway Boulevard and featuring architectural landmarks in their proposal.
Team 3
Team 3's overall approach emphasized enhancing three places--Broadway/34th, Broadway/Martin Luther King, and Stockton/Broadway to Stockton/14th Avenue. The Made-Rite block is a proposed location for an open air market near Broadway/34th, Martin Luther King be the focal point for an arts center using existing residential buildings, and Broadway/Stockton to Stockton/14th Avenue should be improved with the Culinary Academy site and Colonial Theater being important landmarks. They emphasize connection to Land and Curtis Park Neighborhoods and placed gateway features at 2nd and 12th Avenues and Highway 99. Other gateway locations are to be Broadway/Alhambra, Stockton/2nd Avenue, Broadway/Stockton, Stockton/Fruitridge and Stockton/47th Avenue. Commercial focal points should be located at 47th and Riza Avenue on Stockton Boulevard. Other overall improvements include lighting, dedicated bicycle lanes, and a Stockton Boulevard trolley.
Team 4
Team 4's overall concepts stressed making commercial areas more attractive to neighborhood and Medical Center patrons. They focused their efforts primarily on Broadway and Stockton Boulevard by the Medical Center. These areas should be environments that feel safe and comfortable for walking, bicycle riders and transit riders. Land Park and Curtis Park residents should be attracted to the area. Therefore, the team recommended the esthetics be improved by adding historic lighting, outdoor seating and other streetscaping features. Gateways should be located at Broadway/Alhambra and Broadway/Stockton. Intersection improvements should be included at Broadway/Martin Luther King and Broadway/Stockton. Primary commercial focal point should be located on East Broadway.
Team 5
Team 5's overall concepts included an overall framework of infrastructure and landscaping, job training and economic development activities, and City and County code enforcement. Key gateway features are proposed at Alhambra/Broadway, Martin Luther King/Broadway, and Fruitridge/Stockton. Commercial focal points are proposed for 1st Avenue/Broadway, Donner School site, and Fruitridge/Stockton. Storefront commercial uses are envisioned for Stockton Boulevard north of 20th Avenue and Broadway north of Martin Luther King. Mixed use frontage is proposed for East Broadway and Stockton between 9th and 14th Avenues. South of 20th Avenue on Stockton Boulevard would include strip commercial and large lot residential development. Transportation improvements include bike lanes, improved bus stops and bringing back the trolley!
To view the consensus diagrams summary from the December 3, 1997 workshop click here.
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