Focus Group Workshop #2: Testing Design Principles
On March 18, 2003 over 30 people participated in the second of three
Focus Group workshops to assist in the preparation of design guidelines
for Sacramento County. The participants reviewed the results of the first
workshop, listened to a brief presentation regarding draft design principles,
and worked as team members to test the principles on case study projects.

The Focus Group expressed four overall objectives at the first workshop.
These reviewed and confirmed at the second meeting. These included thinking
as a district, making things better for pedestrians, expecting better design
and improving the design review process. These objectives became a basis
for preparation of draft design principles.
Testing Design Principles
The participants in the workshop had a chance to test and offer suggestions
for tuning design principles. The principles will be the foundation for
preparation of design guidelines. The guidelines are to be organized around
three types of commercial and industrial districts. These include including
commercial corridors, industrial and business districts and village center
districts.
Focus Group participants worked as members of five teams to evaluate
case study projects. The selected projects represented each of the three
types of commercial, industrial and village districts. Teams identified
important contextual features that should influence the design, suggested
how the project could be improved by applying the design principles, and
recommended modifications to the principles and corresponding design goal
categories.
Participants suggested improvements and additions to the design principles.
These included paying more attention to the transition between commercial
and residential areas, enhancing pedestrian connections, using historic
architectural context as an influence for the design of new projects, mitigating
truck and loading areas, and making sure the design guidelines are not
too subjective and reflect economic reality.
A summary of each team's project reviews follow.
Team 1: Capital Center

Context Issues: