MORTGAGE LEAD QUALITY

Too much of your loan officers' time is typically spent prospecting. Having Quality, Borrower-Initiated Mortgage Leads from Motivated Consumers waiting to be contacted is a much better use of their time.

LEAD QUALITY can best be defined as how well is the Lead Source, How new is the Age of the Lead, and What is the Number of Times the Lead is Sold. These qualities are all critical factors defining the value of a Mortgage lead. All of these factors are equally important. If one is suspect, the rest are diluted in value.

ACCURATE INFORMATIONAL CONTENT

The Lead Quality is determined by the informational content within the Lead. If a Lead contains accurate and complete information about the Consumer and the Loan requirements, it should lead to significantly higher Contact and higher Conversion rates for Lenders.

Of course, if the source is a frustrated 12 year old who filled out an application with his neighbor's information and a ficticious property in Nevada, the information, although complete, is totally inaccurate, not to mention useless.

BORROWER INITIATED MORTGAGE LEADS

Fortunately, the borrower-initiated Lead that Your Lead Source captures does qualify as a Quality Lead. The consumer takes the time to complete our on-line application which includes numerous informational items relating to the both the borrower as well as to the loan.

The Lead Quality of our Leads is high. Whether the Loan is for a Purchase, a Home Equity, or a Refinance, our Lead Quality is highly consistent. Since our advertisements are directly solely at consumers who have expressed an interest in a Mortgage Loan now, our Leads are most likely to remain in that high Quality range.

We do not advertise at sights unrelated to Mortgage and are not prone to receiving applications from consumers who are not interested in a mortgage loan.

HIGHER CONTACT AND CONVERSION RATIOS

Our Lenders are experiencing higher Contact and Conversion rates with our Mortgage Leads, because the Information is accurate, and ALL of our Mortgage leads are initiated by the consumers themselves. In understanding Lead Quality, these conditions are very powerful messages.