AGE OF LEADS

The Best Lead is one which is both Borrower-Initiated and received by you in REAL-TIME.

AGE OF LEADS, Lead Quality, Lead Source, and the Number of Times the Lead is Sold, are all critical factors in defining the value of a Mortgage lead.

All of these factors are equally important. If one is suspect, the rest are diluted in value.

If the Leads are a month old versus a day new, their values are quite different.

In the Mortgage Business, no one will argue which Lead is more attractive for a Loan Officer to contact.

REAL-TIME DELIVERY

Your Lead Source captures ALL of our Mortgage Leads directly from Motivated Borrowers, and immediately sends them to our Lenders electronically. The only delay is incurred in the short amount of time it takes to match the filters and parameters of each lead to our Lenders specified criteria.

Our Purchase Leads, our Refinance Leads, our Home Equity Leads are all sent to our Lenders immediately upon receipt from the borrower. The Age of Leads question is put to bed.

Whether our Leads are for properties located in California or Indiana, are Prime, or Sub Prime, are 80% LTV or 110% LTV, they are ALL delivered in REAL-TIME.

Whether our Leads are for Loans with Dollar amounts of $15,000 or $350,000, they are received by our Cleint Lenders in REAL-TIME.

Age of Leads from other providers may vary by days, weeks, and even months, or perhaps the age is not even known.

YOU ALWAYS GET WHAT YOU PAID FOR

A Lender can likely buy an old lead, old by anyone's definition, for a few dollars or less. What they get for that investment is exactly what they paid for.

Or, the Lender can pay a reasonable and competitive price for a quality Lead that is delivered in REAL-TIME, has been borrower-initiated, meets all of their Loan parameters, will only be sold to a Maximum of Three other Lenders, and has a Motivated Consumer waiting for their call.

At Your Lead Source, we know the age of our leads. They are all time stamped when we receive them. You'll know how fresh they are the moment you receive them. REAL-TIME, all the time.

If you are ready to experience what many other Lenders are accomplishing with our REAL-TIME Mortgage Leads: