INDUSTRY TIDBITS

An estimated 70% of all consumers searching for a Mortgage Loan utilized the Internet in their data gathering process.

Consumers have found the Internet an effective way to gather information, search for specific products, and are well positioned to take immediate advantage of any opportunity.

Shopping for a Mortgage, the biggest investment a consumer is likely to make, has certainly been made easier by the Internet.

COMPETITIVE MARKETPLACE

The Mortgage Industry has always been an intensely competitive industry. The internet continues that tradition by offering consumers an easy way to shop multiple Lenders at the same time.

TIME IS A LUXURY

In today's world, Free Time has become a Luxury. Fortunately, the Internet has given back some of that lost time. By allowing a consumer to relax at home in his/her pajamas at any hour of the day or night, and utilize the Internet to do their personal business, more and consumers are doing just that.

Imagine what happens when a consumer discovers he/she can fill out a simple on-line form and have multiple Lenders compete for his/her Mortgage business. This simple act can be performed during a commercial while watching a favorite TV program. No Time is wasted. But, look what is accomplished.

SPEAKING OF TIME

Continuing the scenario - Imagine the enthusiastic response on the part of the consumer, when he/she receives that immediate call or email contact from a Lender. When the Lender is responding to their own initiated request to be contacted, the conversation can easily lead to a closed sale.

Imagine the Loan Officer's reaction to the positive motivation on the part of the borrower seeking a Loan. How pleasurable is that compared to cold calling, or even warm calling.

THE NATIONAL DO-NOT-CALL-RULE

By now, we are all familiar with the FCC's enforcement policy of this Rule. They have already cited a California Lender for violating the rule.

How much of a crimp does this rule put on your ability to contact POTENTIAL Mortgage customers?

Wouldn't it be nice if the POTENTIAL customer contacted you, and ASKED you to contact them?

BORROWER INITIATED MORTGAGE APPLICATION

Those words are Music to the ears of any Loan Originator - no doubt. Purchasing Quality Mortgage Leads from a reputable Lead Provider can more than make up for POTENTIAL Mortgage business, lost as a result of the Do- Not-Call-Rule.

Focus on two words here - Prospects and Consumers. How much closer to closing is a CONSUMER who has just filled out a request to have Lenders contact him/her about their need for a Mortgage NOW, than is a PROSPECT who may or may not be interested in buying, refinancing, or consolidating a loan. Who would a loan Officer prefer to contact, and how fast?

ONGOING EXPECTATIONS

Most would agree that more and more Consumers will look to use the Internet to evaluate and obtain a Mortgage Loan. Mortgage Industry Facts support this.

More and more Lenders are opting to purchase Mortgage Leads, especially those leads that have been initiated by motivated borrowers.

WHAT BETTER TIME

What better time than now, to do your own evaluation of Purchasing Mortgage Leads. Use this site to familiarize yourself with what Your Lead Source has to offer your company right now.