KEYS TO SUCCESS

The Keys to Success in working our Borrower-Initiated Mortgage Applications (our Mortgage leads) involves the Consumer, Your Lead Source, and our Lenders, in equal partnership.

BORROWER-INITIATED

The Consumer has proactively initiated the process by completing and submitting our on-line Application.

In so doing, the consumer has indicated their immediate desire to be contacted by Mortgage Lenders regarding the application for a Mortgage loan.

They have been specific in who they are, what they are looking for, in terms of the type of loan, the amount of the loan, the purpose of the loan, and the location of the property.

MATCHING BORROWER NEEDS TO LENDER LOAN CRITERIA

Based on the information provided by our Lender Clients, we are able to match the Consumer to the appropriate Lenders who meet the loan criteria.

After matching the Consumer Information with our Lender Information, we electronically deliver the Leads to the appropriate Lenders. We do this via EMail, in REAL-TIME.

LENDER CONTACT AND CLOSE

The Final Step is having the actual Lender immediately contacting the Consumer. The Consumer should be quickly made aware that the contact is a response to their submitting an on-line application.

In so doing, the Lender is not seen as initiating a cold call, but rather as being responsive to a Loan request the Consumer has just completed. That information is very Key to the Consumer's acceptance and enthusiasm for the Lender contact.

RIGHT INFORMATION, RIGHT TIME

Having the right information at the right time, in the right format, to provide to the right Lender at the right time....well, you get the idea.

The Keys to Success are passed on from the Consumer who has done their job, to Your Lead Source who does their job, and on to our Lenders who always do what they do best - close business.

If you're ready to begin closing more business, in less time, with a lower cost of sales: