MORTGAGE LEAD SOURCE - HOW IMPORTANT

If you are expecting to close more business by purchasing Mortgage Leads, and you don't know the Source of those Leads, you may want to inquire.

LEAD SOURCE, Lead Quality, The Age of the Lead, and the Number of Times the Lead is Sold, are all critical factors defining the value of a Mortgage lead. All of these factors are equally important. If one is suspect, the rest are diluted in value.

The Lead could be fresh. The lead could be priced inexpensively or competitively. But the Lead's origin may be suspect, making the Value highly suspect as well.

WHERE DID THE LEAD ORIGINATE FROM?

If the Lead comes from a list of names in a phone book, or slightly better, from a list of names of homeowners, or even better, from a list of names of homeowners who purchased their homes when Mortgage rates were in double digits, or even better from a list of homeowners who have not yet refinanced since purchasing their homes with a double digit interest rate, the Lead is still a passive one. Any contact on your part would be unexpected. And, given the national do-not-call-rule, how would you make contact - Postal Mail, perhaps a knock on the door?

The preference for any Mortgage Lead is that it comes from the borrower him/herself. A borrower-initiated request for a Mortgage is a wonderful thing for a Loan Officer. How do you get such a Lead, much less dozens, hundreds or even thousands per month to keep the pipeline full?

BORROWER-INITIATED MORTGAGE LEADS

At Your Lead Source, ALL of our Mortgage Leads originate from the Borrowers themselves.

Whether our Lead is for a Refinance Loan, a Purchase Loan, or a Home Equity Loan, they are all borrower-initiated. They all invlolve a consumer waiting for Lenders to call.

Whether our Lead is a Prime, Sub Prime, 80% LTV or 110% LTV, they are all borrower-initiated and have a consumer waiting for Lenders to contact them.

Whether our Lead is for a loan amount of $20,000 or $200,000, it is a borrower-initiated Lead, with a consumer wanting and waiting for Lenders to contact them.

More good news - not only are ALL of our Mortgage Leads borrower-initiated, they are electronically delivered to our Client Lender's desktop in REAL TIME - the moment the borrower hits the send key (allowing for our systems to process and filter the lead) and begins his/her wait for the Lender's call, the Lender has the Lead immediately.

The actual Lead Source should be a valid concern for any Lender comtemplating the purchase of Leads. Your Lead Source takes all the worry and risk out of the equation.

If you're ready to sample Your Lead Source Mortgage Leads: