NUMBER OF TIMES SOLD

When a loan officer is given a borrower-initiated lead that has just now been initiated on-line, the prospect of contacting and closing that consumer is greatly enhanced.

If that particular Lead is sold to thirty nine other Lenders, the LO may run into an agitated consumer.

THE NUMBER OF TIMES SOLD, Lead Quality, Lead Source, and the Age of the Lead, are all critical factors defining the value of a Mortgage lead.

All of these factors are equally important. If one is suspect, the rest are diluted in value.

Number of Times Sold - How important is that question for a Loan Officer working a Mortgage Lead?

It may well be the most important. If a Mortgage Lead is sold to dozens of Lead Brokers and dozens of Lenders, it really doesn't matter what the Source of the Lead was, How Old the Lead might be, or even what the Lead Quality might be. Cost doesn't enter the equation. The value of a Lead which is sold that many times isn't really measurable.

On the other hand, if the Lead is sold a Maximum of Four times, those other considerations become equally as important.

AN IDEAL MORTGAGE LEAD

An Ideal Mortgage Lead is one that is NEW, has just been initiated by a borrower looking for a Loan Now, contains all the information needed to determine whether the Loan meets the parameters of the Lender profile, is reasonably priced, and has not yet been contacted.

MAXIMUM OF FOUR TIMES SOLD

At YourLoanSource, we sell our Mortgage Leads a MAXIMUM of FOUR times. Sometimes, based on the Loan parameters, the Number of Times Sold may be only ONCE or TWICE.

Our Leads, whether Purchase Leads, Refinance Leads, or Home Equity Leads are NEVER sold more than FOUR times.

Our Leads, whether Prime or Sub-Prime, are NEVER sold more than FOUR times.

Our Leads, whether 75%, 80%, 85%, 90%, 95%, 100% or more LTV, are NEVER sold more than FOUR times.

Our Leads, whether for Loan Amounts $15,000, $50,000, $150,000 or more, are NEVER sold more than FOUR times.

Our Leads, whether for Loans in California, Colorado, Iowa, Massachusetts, Texas, Florida, or any other State, are NEVER sold more than FOUR times.

Our Leads, whether for Single Family, Condo, Townhouse, Multi-Family, or Mobile Home, are NEVER sold more than FOUR times.

We take the Number of Times Sold very seriously, and we NEVER exceed FOUR times.

I guess by now you know our Leads are never sold more than four times, and often times less than four times.

If you would like to join the growing ranks of Satisfied Mortgage Lenders who are already enjoying working with our Mortgage Leads: