RETURN ON INVESTMENT

ROI, or Return On Investment should be one of the foremost considerations in any business decision when spending your company's money.

Purchasing Mortgage Leads is no different.

Determining your ROI for monies spent on Refinance Leads, Purchase Leads, or Equity Leads will involve some estimating on your part.

Only you know your profit margins on the types of Loans you close.

Only you know how efficient your Loan Orininator Staff is in closing loans.

Your Lead Source can provide you with what we know, based on on our own Lender Client feedback:

Our Mortgage Leads Clients tell us they are eperiencing high rates of both Contact and Conversions.

Contact ratios are in the 70-75% range. That translates into our Clients being able to contact (via phone or email or both) 70-75% of the Mortgage Leads they purchase from us. They tell us that ratio is significantly higher than other methods of obtaining Mortgage Leads.

Conversion Ratios are similarly higher than what our Lender Clients have been experiencing.

Due to the nature of our Mortgage Leads, a higher ROI is not unexpected. Our Lenders are RESPONDING to Borrower-Initiated requests to be contacted by a Lender(s).

That certainly explains the higher contact and closing ratios experienced with Your Lead Source.

ROI CALCULATION EXAMPLE

For demonstration purposes, assume the following:

Number of Leads Purchased: 400

Cost per Lead: $35.00

Percentage contacted: 75% (300 consumers)

Percentage of those contacted resulting in a close: 20%

Number of Leads Closed: 60

Profit Per Sale: $3000

Total Profit: (60 x $3000) = $180,000

Net profit: ($180,000 - $14,000) = $166,000

ROI = More than ELEVEN TIMES your Investment of $14,000

USE YOUR OWN PERCENTAGES

If you're not comnfortable using the ratio percentages our current clients are getting, use your own estimates for contact and closing percentages, along with your current Profit per sale to estimate your own ROI.

Closing just three or four of 400 borrower-initiated Leads from Prestige Leads will more than pay for your investment in us. That's less than 1% closing ratio, and I know you can certainly do better than that or you wouldn't be in the business.

A WIN - WIN SITUATION

Let us do what we do best - Capture, Filter, and Deliver customized, Borrower-Initiated, REAL-TIME Leads to your Desktop.

We'll let you do what you do best. Provide Mortgage Loans to consumers.

We win when you win. Our role is clear, and we meet or exceed the ROI challenges for our Lender Clients.

Give us an opportunity to prove our worth to you. You will not be disappointed.