Top 40 Business Books
- 1. The Innovator's Dilemma
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- Clayton M. Christensen / Hardcover / Published 1997
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- 2. First, Break All the Rules : What the World's Greatest Managers Do Differently
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- Marcus Buckingham, Curt Coffman / Hardcover / Published 1999
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- 3. Management Challenges for the 21st Century
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- Peter F. Drucker(Introduction) / Hardcover / Published 1999
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- 4. Business @ the Speed of Thought : Using a Digital Nervous System
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- Bill Gates, Collins Hemingway (Contributor) / Hardcover / Published 1999
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- 5. The End of Marketing As We Know It
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- Sergio Zyman / Hardcover / Published 1999
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- 6. Why We Buy : The Science of Shopping
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- Paco Underhill / Hardcover / Published 1999
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- 7. Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond
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- Patricia B. Seybold(Contributor), et al / Hardcover / Published 1998
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- 8. The 7 Habits of Highly Effective People : Powerful Lessons in Personal Change
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- Stephen R. Covey / Paperback / Published 1990
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- 9. Permission Marketing : Turning Strangers into Friends, and Friends into Customers
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- Seth Godin, Don Peppers / Hardcover / Published 1999
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- 10. The Return of Depression Economics
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- Paul Krugman / Hardcover / Published 1999
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- 11. Devil Take the Hindmost : History of Financial Speculation
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- Edward Chancellor / Hardcover / Published 1999
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- 12. Information Rules : A Strategic Guide to the Network Economy
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- Carl Shapiro, Hal R. Varian / Hardcover / Published 1998
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- 13. The Dance of Change
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- Peter M. Senge, et al / Paperback / Published 1999
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- 14. The Experience Economy
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- B. Joseph Pine, et al / Hardcover / Published 1999
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- 15. What Color Is Your Parachute? 1999 : A Practical Manual for Job-Hunters & Career-Changers (Paper)
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- Bolles Richard Nelson, Richard Nelson Bolles (Preface) / Paperback / Published 1998
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- 16. Unleashing the Killer App : Digital Strategies for Market Dominance
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- Larry Downes, et al / Hardcover / Published 1998
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- 17. New Rules for the New Economy : 10 Radical Strategies for a Connected World
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- Kevin Kelly / Hardcover / Published 1998
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- 18. Profit Patterns: 30 Ways to Anticipate and Profit from Strategic Forces Reshaping Your Business
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- Adrian J. Slywotzky(Editor), et al / Hardcover / Published 1999
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- 19. The Goal: A Process of Ongoing Improvement
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- Eliyahu M. Goldratt, Jeff Cox / Paperback / Published 1992
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- 20. Built to Last : Successful Habits of Visionary Companies
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- James C. Collins, Jerry I. Porras / Paperback / Published 1997
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- 21. Strikingitrich.com (Striking It Rich.com): Profiles of 23 Incredibly Successful Websites You've Probably Never Heard Of
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- Jaclyn Easton, Jeff Bezos / Hardcover / Published 1998
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- 22. The Balanced Scorecard : Translating Strategy into Action
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- Robert S. Kaplan, David P. Norton / Hardcover / Published 1996
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- 23. Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
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- Geoffrey A. Moore, Regis McKenna / Paperback / Published 1995
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- 24. Net Worth : Shaping Markets When Customers Make the Rules
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- John Hagel, Marc Singer / Hardcover / Published 1999
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- 25. Net Gain : Expanding Markets Through Virtual Communities
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- John Hagel, Arthur G. Armstrong / Hardcover / Published 1997
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- 26. Kotler on Marketing : How to Create, Win, and Dominate Markets
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- Philip Kotler / Hardcover / Published 1999
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- 27. Working With Emotional Intelligence
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- Daniel Goleman / Hardcover / Published 1998
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- 28. The One to One Fieldbook : The Complete Toolkit for Implementing a 1 To 1 Marketing Program
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- Don Peppers, et al / Paperback / Published 1999
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- 29. Selling the Invisible : A Field Guide to Modern Marketing
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- Harry Beckwith / Hardcover / Published 1997
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- 30. Rules for Revolutionaries : The Capitalist Manifesto for Creating and Marketing New Products and Services
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- Guy Kawasaki, Michele Moreno / Hardcover / Published 1999
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- 31. The 21 Irrefutable Laws of Leadership : Follow Them and People Will Follow You
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- John C. Maxwell, Zig Ziglar / Hardcover / Published 1998
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- 32. Getting to Yes : Negotiating Agreement Without Giving in
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- Roger Fisher, et al / Paperback / Published 1991
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- 33. The Profit Zone : How Strategic Business Design Will Lead You to Tomorrow's Profits
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- Adrian J. Slywotzky, et al / Hardcover / Published 1998
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- 34. The McKinsey Way : Using the Techniques of the World's Top Strategic Consultants to Help You and Your Business
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- Ethan M. Rasiel / Hardcover / Published 1999
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- 35. The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
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- Laura Ries, Al Ries / Hardcover / Published 1998
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- 36. Cyber Rules : Strategies for Excelling at E-Business
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- Thomas M. Siebel, et al / Hardcover / Published 1999
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- 37. Direct from Dell : Strategies That Revolutionized an Industry
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- Michael Dell, Catherine Fredman (Contributor) / Hardcover / Published 1999
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- 38. The E-Myth Revisited : Why Most Small Businesses Don't Work and What to Do About It
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- Michael E. Gerber / Paperback / Published 1995
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- 39. Against the Gods : The Remarkable Story of Risk
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- Peter L. Bernstein / Paperback / Published 1998
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- 40. The New Strategic Selling : The Unique Sales System Proven Successful by the World's Best Companies
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- Stephen E. Heiman, et al / Paperback / Published 1998
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